“方便顾害” 近年来,台湾商人在日用品市场上推出了一种美观实用的“彩色锅”。然而,因为锅这个东西一直是家庭必备的,家家都有旧锅,所以去买的人总是不多。于是,厂商便降低锅价,又用电视女明星大做广告,还着力鼓吹以“彩色锅”为婚嫁礼品,可这样一来,销路虽然打开了,但是还不很理想。深入调查之后,才发现,大多数人的想法是:“等我的锅用坏再去买彩色锅。” 怎么对症下药,厂商推出了以旧锅换彩色锅的“方便 “Convenient to take care of the harm” In recent years, Taiwanese businessmen have introduced a beautiful and practical “color pot” in the daily necessities market. However, because this pot has always been a family necessity, every family has an old pot, so there aren’t many people to buy. As a result, the manufacturers reduced the price of pots and advertised with television celebrities. They also advocated the use of “color pots” as wedding gifts. However, although sales have opened up, they are still not ideal. After an in-depth investigation, it was discovered that most of the people’s thoughts were: “I’ll wait until my pot goes bad to buy a color pot.” How to solve the problem, the manufacturer introduced the convenience of replacing the color pot with the old pot.