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近年来,在华夏大地上,“名牌热”如春潮涌动,激荡人心。企业家们为名牌梦牵魂绕、奔走操劳;专家学者们为名牌慷慨陈辞、四处呼号;各种传媒连篇累牍,纷纷对名牌聚焦;许多省市自治区和大城市都成立了实施名牌战略领导小组一类的机构,制订了实施名牌战略规划,构筑各自宏伟的“名牌工程”。人们议论名牌,社会关注名牌。骤然间,名牌成为万众瞩目的新的热点。“名牌热”在20世纪90年代之初的中国大地上兴起,决不是一件偶然的
In recent years, in the land of China, “brand-name fever” has been surging up and stirring people’s hearts. Entrepreneurs rush to work hard for famous brand names. Experts and scholars have generously remarked and called for brand names. Various media have been busy and have focused on brand names. Many provinces, cities, autonomous regions and big cities have established brand strategy leadership groups. One type of organization has formulated a strategic plan for the implementation of brand names and built their own grandiose “brand-name projects.” People talk about famous brands, and society pays attention to famous brands. Suddenly, the brand became a new hot spot for attention. The rise of “brand-name fever” on the land of China in the early 1990s was by no means accidental.