【摘 要】
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文章从湖南文理学院美术学院围绕“大广赛”实施广告技能训练实践教学的案例出发,分析了实战技能训练的教学理念、教学模式和教学成果,强调了实践教学的重要性,并指出应加强
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文章从湖南文理学院美术学院围绕“大广赛”实施广告技能训练实践教学的案例出发,分析了实战技能训练的教学理念、教学模式和教学成果,强调了实践教学的重要性,并指出应加强设计竞赛对实践教学内容的丰富和完善。
Based on the case of “DaGuaiSai” practice teaching of advertising skills training in Hunan University of Arts and Sciences, the article analyzes the teaching philosophy, teaching mode and teaching achievements of practical skills training, emphasizes the importance of practice teaching and points out The design competition should be strengthened to enrich and improve the practice teaching content.
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