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声誉制度是市场经济健康运行的保障,声誉对于房地产企业乃至房地产行业的发展具有重要的作用。近年来,美国房地产业的声誉大幅下降,在各行业声誉排行榜中居于倒数位置。为避免重蹈美国房地产业声誉下降的覆辙,我国房地产业应该重视企业声誉的建设和投资,构建反映我国国情的企业声誉测评体系,建立高效运转的企业声誉信息传播机制,健全房地产业金融风险防范的法规制度。
Reputation system is the guarantee of healthy operation of market economy. Reputation plays an important role in the development of real estate enterprises and even the real estate industry. In recent years, the real estate industry in the United States has seen its reputation plummet, occupying the penultimate position in the reputation charts of various industries. In order to avoid repeating the decline of reputation in real estate in the United States, the real estate industry in our country should pay attention to the construction and investment of corporate reputation, construct the enterprise reputation evaluation system reflecting the national condition of our country, establish the operating mechanism of corporate reputation information transmission and improve the real estate financial risk prevention The legal system.