文化产品是个人或集体创造性的结果,包括有形文化产品、无形文化产品和文化服务等类型。本文首先从文化产品的基本概念、类别、特征等方面入手,指出了文化产品市场和其他市场的不同。其次在对我国文化产品市场体系的发展历程和现状进行描述的同时,对西方发达国家文化产品市场的构建做了深入的研究。最后提出了我国文化产品市场体系改革的相关对策建议。 Cultural products are the result of personal or collective creativity, including tangible cultural products, intangible cultural products and cultural services. This article starts with the basic concepts, categories and characteristics of cultural products, and points out the differences between cultural products and other markets. Secondly, while describing the development process and current situation of the cultural product market system in our country, we do an in-depth study on the construction of the cultural product market in the western developed countries. Finally, it puts forward some countermeasures and suggestions on the reform of China’s cultural product market system.