在中国家电业遭遇群体市场寒流的今天,却有一个“家族”在近年迅速崛起,以时尚、个性、高雅、方便、实用等特点赢得了千万家庭的青睐,扯起了一面高利润与高成长的细分行业大旗——它就是小家电。今后数年内,中国小家电行业将步入黄金发展阶段,市场需求量年增幅有望突破30%。在这样的形势下,不仅小家电企业各显身手弄潮市场,传统主流家电企业也纷纷涌入这个黄金领域,硝烟越来越浓烈。 Today, when the household appliance industry in China encounters the cold in the group market, there is a rapid rise of the “family” in recent years, which has won the favor of millions of families in the characteristics of fashion, personality, elegance, convenience and practicality, With the high growth of the subdivision industry banner - it is small appliances. The next few years, China’s small household electrical appliance industry will enter the stage of gold development, the market demand is expected to exceed 30% annual increase. In such a situation, not only the small household electrical appliance enterprises have their own ways to tide the market, the traditional mainstream household electrical appliance enterprises have also poured into this golden area, smoke more and more intense.