无论在日常生活或者商业领域中,声誉都至关重要。在这个透明度和顾客期望都很高的网络世界里,名声是易碎品,网络上的负面评论随时可能毁掉苦心经营的品牌形象。因此,企业的管理者需要学习的不仅是如何与客户沟通,更要学会观察他们在社交网络上的发言,用适合品牌并且能够满足顾客期望的方式来作出回应。现在,为了以防万一,任何规模的企业都应该准备专门的社交网络危机公关的预案。那么,让我们看看有哪些方式可以避免 Reputation is paramount in everyday life or business. In this online world where transparency and customer expectations are high, fame is fragile, and negative comments on the web can at any moment undermine the painstaking brand image. As a result, managers need to learn not just how to communicate with customers, but also to learn how they speak on social networks and respond in ways that fit the brand and meet customer expectations. Now, just in case, businesses of any size should prepare a special social networking crisis PR plan. Well, let’s see what can be avoided