加强新农村建设,是我们国家的一项非常重要的政策方略。这一政策的实施,对于推动整个国民经济的发展起着至关重要的作用。本文作者从新农村建设政策提出的背景入手,分析了实现新农村建设目标之后,我国国民经济所呈现出的格局,并进一步探讨了新农村建设政策给中国的广告业所带来的发展机遇和挑战。 To strengthen the building of a new countryside is a very important policy strategy for our country. The implementation of this policy plays a crucial role in promoting the development of the entire national economy. Starting with the background of the new rural construction policy, the author analyzes the pattern of national economy after the goal of new rural construction is achieved and further discusses the development opportunities and challenges brought by the new rural construction policy to China’s advertising industry .