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【目的/意义】信息生态位的变动在促进信息生态系统的更新演替、平衡发展的同时,也会造成信息生态系统失衡。【方法/过程】利用信息生态理论探讨创业者信息生态位的维度、宽度、重叠与竞争情况,分析创业者信息生态位的演变规律,从创业者信息职能、创业信息资源、创业者之间的竞争强度角度分析影响创业者信息生态位的主要因素,从政府、创业者和创业信息环境三个方面提出创业者信息生态位的优化措施。【结果/结论】通过对创业者合理选择和调整信息生态位,抢占创业先机与资源,创建企业,丰富信息生态位理论,具有重要实践意义与理论价值。
[Purpose / Significance] Changes in information niche can promote information ecosystem update succession and balance development, but also cause information ecosystem imbalance. Methods / Processes The information ecological theory is used to discuss the dimensions, widths, overlaps and competitions of entrepreneurs ’information niche, and to analyze the evolution of entrepreneurs’ information niche. From the perspective of entrepreneur information function, entrepreneurial information resources, From the perspective of competition intensity, this paper analyzes the main factors affecting the information niche of entrepreneurs and puts forward the optimization measures of entrepreneurs’ information niche from three aspects: government, entrepreneurs and entrepreneurial information environment. [Result / Conclusion] It is of great practical significance and theoretical value for the entrepreneur to reasonably choose and adjust the information niche, to seize the opportunities and resources for starting a business, to create a business, and to enrich the information niche theory.