论文部分内容阅读
高校官方微信作为新媒体时代高校对外树立形象、对内凝聚人心的重要平台之一,具有发布信息、引导舆论、塑造形象、服务师生等功能。其目前在运营中存在的主要问题有:内容不新、形式单一、团队建设落后、互动性差等。高校应增加原创内容、注重媒体融合、强调用户体验、增强服务意识、加强硬件建设、克服本领恐慌,把高校官方微信建设成最有活力的平台。
As one of the most important platform for the university to establish an image externally and cohesion within the new media era, the university official WeChat possesses the functions of publishing information, guiding public opinion, shaping the image and serving teachers and students. At present, the main problems in its operation include: new content, single form, backward team building, poor interaction and so on. Colleges and universities should increase the original content, pay attention to media convergence, emphasize user experience, enhance service awareness, strengthen hardware construction, overcome the panic of ability, the university official WeChat into the most dynamic platform.