西方学者对市场营销道德界限的判定甘碧群，符国群判断某一营销行为是否合乎道德，在很多情况下并不象人们想像的那么容易。固然，有些违背营销道德的行为，诸如虚假广告，合谋定价，贩卖假酒、假药等普遍为社会所痛恨，其不道德性一目了然。然而，对某些营销行为，如儿童... Western scholars to determine the boundaries of the marketing ethics Bao Biqun, Fu Guoqun to determine whether a marketing behavior is ethical, in many cases not as easy as people think. Of course, some behaviors that run counter to marketing ethics, such as false advertising, collusive pricing, trafficking in counterfeit liquor, counterfeit medicines and the like, are generally hated by the community and their immorality is clear at a glance. However, for some marketing activities, such as children ...