论文部分内容阅读
未来的企业,需要在每一次与消费者的互动中,快速理解、推断与学习消费者行为,通过数据分析发掘新机会。北京的朝阳大悦城曾经在2011年11月02日莫名其妙地创造过一个销售小高峰,但销售增长的原因却并不知晓,因为这一天非年非节也非周末,商场的促销活动也没有异常。直到大悦城的数据分析部门在事后的社交媒体上发现,当天因为特殊的日期数字排列——20111102,被年轻人称为“国际对称日”。据说要达到这种绝对的对称要在100年后的2111年11月12日,所
Future businesses need to quickly understand, infer and learn from consumer behavior in every interaction with consumers and discover new opportunities through data analytics. Beijing’s Chaoyang Joy City once inexplicably created a sales peak on November 02, 2011, but the reasons for the sales growth are not known, because this day of the year is not a non-festival nor a weekend shopping mall promotion abnormal. Until Joy City’s data analysis department found on post-social media, the day was arranged by a special date - 20110102, which was called “International Symposium Day” by young people. It is said to reach this absolute symmetry to be 100 years later on November 12, 2111