随着国内汽车行业充分竞争时代的来临,汽车企业开始从简单的产品竞争过渡到售后服务的竞争,服务价格、服务效率、服务质量以及顾客对售后服务的体验和满意度,正在成为衡量各大厂商综合实力的新标准。 1991年2月6日,在一汽-大众汽车有限公司开业典礼上,公司第一任董事长耿昭杰提出了这样的期望:在经营上推行“市场导向、管理创新、质量至上、技术领先”的方针。用户的满意和期望是我们始终不渝的追 With the advent of a fully competitive domestic automobile industry, auto companies are beginning to shift from simple product competition to after-sales service. Service prices, service efficiency, service quality, and customer experience and satisfaction with after-sales service are becoming Comprehensive strength of the new standard manufacturers. On February 6, 1991, at the opening ceremony of FAW-Volkswagen Co., Ltd., Geng Zhaojie, the first chairman of the company, put forward such expectation as follows: “Market orientation, management innovation, quality first, technology leadership” Policy. Customer satisfaction and expectations is our consistent pursuit