当下,厨电行业的线下实体渠道主要包括专营店与店中店形态。专卖店是由传统门店转变而来的品牌专营店,而店中店包括在家电连锁(国美、苏宁、五星等)、建材连锁(如百安居、红星美凯龙、居然之家等)、综合性卖场连锁(如家乐福、沃尔玛等)。无论是哪种渠道形式,都在不同商品销售领域拥有自己的竞争优势, At present, the kitchen industry’s offline physical channels mainly include franchise stores and stores in the store. The store is a brand franchised store that has been transformed from a traditional store, while stores in the store include chain stores (GOME, Suning, Five Star, etc.), building materials chains (such as B & Q, Redstar Macalline, Store chains (such as Carrefour, Wal-Mart, etc.). No matter what form of channels, have different competitive advantages in the field of product sales,