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在导致专业服务很难贯彻的众多因素中,连锁企业没有及时调整组织结构,而且门店员工的薪酬仍然多为“底薪+销售绩效+单品提成”形式,是两大根本原因。在价格竞争白热化后,如今许多连锁纷纷转换思路,提出要回归到专业服务上来。但是,说起来容易做起来难——在很多连锁,“以专业服务为导向”始终是一句口号,而难以落地。在导致专业服务很难贯彻的众多因素中,连锁企业没有及时调整组织结构,而且门店员工的薪酬仍然多为“底
Out of the many factors that make professional services difficult to implement, the chain stores do not adjust their organizational structure in time, and the remuneration of store employees is still mostly in the form of ”basic salary + sales performance + commission of single products“, which are the two fundamental reasons. After the price competition has intensified, many chains have changed their minds and proposed to return to professional services. However, it is easier said than done - in many chains, ”professional service-oriented“ has always been a slogan and hard to come by. Among the many factors that led to the difficulty of implementing professional services, the chain companies did not timely adjust the organizational structure, and the remuneration of store employees was still mostly ”