“跨屏营销”是伴随技术、媒体发展而产生的一种新型社会化媒体营销传播模式。在档案编研成果宣传发行工作中借鉴“跨屏营销”模式,有利于创新宣传发行形式,促进档案编研成果传播,有利于档案编研成果在信息化、网络化社会中获得更强的影响力。 “Cross-screen Marketing ” is a new type of social media marketing communication mode that accompanied with the development of technology and media. Drawing on the “cross-screen marketing” model in the work of propaganda and publication of archival research achievements, it is conducive to innovating the form of propaganda and distribution and promoting the dissemination of archival research achievements, which is conducive to obtaining more achievements in the compilation and research of archives in the information-based and networked society Influence.