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中国移动从去年10月9日正式推出俗称“彩信”的MMS业务以来,出现了两个有趣的现象: 一、媒体关注多,用户关心少:各种报道不时见诸报端,乐观者宣称这将是又一座金山,悲观者则说彩信业务终将因内容不足而沦为纯粹的概念,观望者更是对其未来的市场前景提出了诸多疑问。与此形成鲜明对比的是消费者市场的寂静,彩信手机并未成为各大零售终端的新宠,彩信手机所拍摄的内容也未见大范围流行。
Since China Mobile officially launched its MMS business, commonly known as “MMS,” on October 9 last year, two interesting phenomena have emerged: First, there is a lot of media attention and few customer cares. Various reports have been reported from time to time. Optimists claim that this Is another Jinshan, pessimists say the MMS business will eventually become less pure because of the concept of content, wait-and-see is the future of its market prospects raised many questions. In stark contrast to the silence of the consumer market, MMS phone has not become the new darling of the major retail terminals, MMS content shot by mobile phones have not seen a wide range of popular.