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在开展网上营销传播的同时，需要网址宣传的配合，二者之间是互动的。但是，在网上营销传播和网址宣传之后，企业并不是万事大吉了。实际上对于企业来说，最重要的工作还在后面，即对开展网上营销传播和网址宣传而作的种种努力所带来的效果进行科学的、客观的评价。而要进行这
In the online marketing communications at the same time, the need for site promotion, the interaction between the two. However, after the online marketing communications and website promotion, the business is not everything. In fact, the most important work for enterprises is still behind the scientific and objective evaluation of the effects of various efforts made to launch online marketing communication and website promotion. And to do this