和谐是指导我国新时期社会主义建设的重要理念,社会各界积极响应。作为市场经济中不可缺少的活动——营销,也应该正确处理企业、消费者和社会三者之间的利益,开展和谐营销。本文从和谐营销的内涵出发,分析了现阶段我国开展和谐营销所面临的困难,以探讨建设和谐营销的途径。 Harmony is an important concept that guides the socialist construction in our country in the new period and all sectors of society respond positively. As an indispensable activity in the market economy - marketing, we should also correctly handle the interests of enterprises, consumers and the community, and carry out harmonious marketing. Based on the connotation of harmonious marketing, this article analyzes the difficulties that our country faces in carrying out harmonious marketing at this stage, and explores ways to construct harmonious marketing.