“生存还是死亡,这是一个问题。”《谁能引领现代舆论场》一书开头,作者便如此定义全球媒体所面对的剧变现实。在重大变革、激烈竞争、深度整合、局部洗牌的现代舆论之海中,传统媒体又应去向何方?该书作者以一名资深记者和世界级媒体掌舵人的身份,为中国媒体规划了崭新的航程。变局之帆这个世纪对媒体从业者来说,正如狄更斯所言是最好也最坏的时代,也正如在这二百多页文字中可以同时嗅到作者的雄心与 “Living or dying is a problem.” “Who can lead the modern media market?” The book begins by defining the dramatic realities that the global media face. In the midst of modern media such as major changes, fierce competition, deep integration and partial reshuffling, where should traditional media go? The book’s author, in his capacity as a veteran reporter and the helm of world-class media, has planned a brand new voyage. Sailing in the Changing World This century for media practitioners, as Dickens said is the best and the worst, as the ambition of the author to smear both in more than two hundred pages of writing