案例背景作为东欧地区的原计划经济体制改革比较成功而的新兴市场经济典范之一,这些年来,在国家主动加入欧盟,外部宏观环境改善带来新机遇的情况下,波兰的许多中小型公司比较成功地开拓了西欧市场。之后,又满怀信心,积极开拓中国——这个欧盟以外最大的海外市场。 Case Background As one of the successful emerging market economy models in the original planned economy in Eastern Europe, many small and medium-sized companies in Poland have experienced comparative advantages over the past few years when the country took the initiative to join the EU and the external macro-environment brought new opportunities. Successfully opened up in Western Europe. Then, with full confidence, we will actively explore China, the largest overseas market outside the EU.