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大众文化在满足广大消费者需求、进行精神抚慰和满足感性欲望的同时,也能带来可观的经济效益。作为大众文化载体的大众传媒正是看到了这两点而迅速介入,从而使大众文化成为自己的主要内容。尽管大众文化本身存在无深度的平面性、通俗化、媚俗化的特性以及一些凶杀暴力、色情淫秽、愚昧迷信等文化垃圾。大众传媒无可选择地放纵了大众文化,从而使大众文化得以迅速发展与膨胀。而另一方面,大众传媒又是政治喉舌和舆论导向,担当着传播先进文化、提高大众素质、提高社会文明程度等责任。处于多种矛盾与挤压之下的大众传媒,如何承受这些严峻考验和社会重托?
The mass culture can bring substantial economic benefits while meeting the needs of the masses of consumers, soothing and satisfying sexual desires. The mass media, as a carrier of mass culture, swiftly intervened in the light of these two points so that mass culture became its main content. Although popular culture itself, there is no depth of planarity, popularization, the characteristics of vulgarization and some of the homicide violence, obscenity, foolish superstition and other cultural waste. The mass media indiscriminately indulged mass culture, so that mass culture could rapidly develop and expand. On the other hand, the mass media is also guided by political mouthpieces and public opinions and plays a role in spreading advanced culture, improving the quality of the general public and raising the level of social civilization. In a variety of contradictions and squeeze under the mass media, how to withstand these severe tests and social trust?