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哈雷·戴维森百年的品牌踪迹,它没有大起大落,也没有大悲大喜,沉淀在品牌历史中最有价值的就是它倡导的创新精神:个性、情感、自由在美国你经常会听到轰鸣声,这种声音几乎会让整条道路都震颤,由远而近的是数百辆摩托车,列着庞大的队伍,车上的骑手个个穿着印花短袖黑T恤,臂上多刺有一只飞鹰,牛仔裤,黑皮靴,长发如乱草。无疑,这些车手的“坐骑”必然全是美国“哈雷·戴维森”。他们T恤衫上的印花和胳膊上的刺青,都是它的品牌标志,俨然哈雷·戴维森已经成为“纹在消费者身上的品牌”。
Harley-Davidson’s brand history has not changed dramatically. There is no great uproar. The most valuable thing that has precipitated in the history of the brand is the innovative spirit it advocates: personality, emotion, and freedom. In the United States, you often hear roar. The sound almost tremors the entire road. From far and near are hundreds of motorcycles. There are huge teams. The riders on the bus are all wearing short-sleeved black T-shirts. The arm has a spiny eagle. , jeans, black boots, long hair such as grass. Undoubtedly, these riders’ “mountain” must be all American “Harley Davidson”. The printing on their T-shirts and the tattoos on their arms are all signs of their brand, and it seems that Harley-Davidson has become a “brand” on consumers.