当前,网络消费已经成为社会消费方式的新常态,农村的巨大消费潜力和广阔市场前景,为经济新常态下消费升级带来无限可能。十八届五中全会提出,拓展发展新空间,实施网络强国战略,实施“互联网+”行动计划。在“互联网+县域经济”背景下,发挥电子商务对县域经济社会信息化的引领作用,将会促进以农业和农村为主的县域经济产业转型升级,优化经济结构,支撑新兴产业发展,从而为全面建成小康社会提供重要的保障。 At present, online consumption has become a new normal in the social consumption pattern. The huge consumption potential in rural areas and broad market prospects have brought endless possibilities for upgrading consumption in the new normalcy of the economy. The Fifth Plenary Session of the 18th CPC Central Committee proposed to expand new areas for development, implement the strategy of strengthening the nation by network, and implement the “Internet +” plan of action. Under the background of “Internet + County Economy ”, giving full play to the leading role of E-commerce on the economic and social information in the county economy will promote the transformation and upgrading of the county-level economic industries mainly in agriculture and rural areas, optimize the economic structure and support the development of new industries, Thus providing an important guarantee for building an overall well-to-do society.