在巨大的市场竞争压力下 ,人们产生了一些新的竞争观念 ,如 :创新竞争观、全能竞争观、速度竞争观、超越竞争观、未来竞争观、合作竞争观、均衡竞争观、核心竞争力观等。而我国多数企业竞争观念陈旧落后 ,已不适应复杂多变的国际竞争环境 ,不利于企业的发展。必须重塑竞争新观念 ,深刻认识竞争、敢于竞争、善于竞争 ,才能在竞争中生存并持续发展。 Under the huge pressure of market competition, people have some new concepts of competition, such as: innovation competition view, almighty competition view, speed competition view, surpassing competition view, future competition view, cooperative competition view, balanced competition view, core competitiveness Wait and see. However, the concept of competition of most enterprises in our country is outdated and has not adapted to the complex and ever-changing international competition environment, which is not conducive to the development of enterprises. We must reshape the new concept of competition, deeply understand the competition, dare to compete, and be good at competition so as to survive in the competition and continue to develop.