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过去一年多,涉及汽车、家政、美容、餐饮、旅游等16个行业近300家O2O公司倒闭,且名单还在不断更新。今年上半年只有大约1/4的O2O项目拿到了B轮融资。无钱可烧是O2O企业大批倒闭的直接原因,倒闭背后折射出的却是项目同质化严重、商业模式的不成熟和未能抓住消费者的真实需求。经过一年多的尝试,投资人对什么领域需要O2O,需要什么样的O2O都有了基本判断。投资也从过去单纯关注流量、用户数,转变为更注重O2O的盈利能力和能否改变、提供
In the past year or so, nearly 300 O2O companies in 16 industries including automobile, housekeeping, beauty care, catering and tourism closed down, and the lists are constantly updated. In the first half of this year, only about one-fourth of the O2O projects received Round B financing. There is no money to burn is the direct cause of the large number of O2O enterprises closed down, the collapse behind reflects the serious homogeneity of the project, the immature business model and failed to seize the real needs of consumers. After more than a year of trying, investors need O2O for what areas they need and what kind of O2O they need for basic judgment. Investment from the past simply focus on traffic, the number of users to pay more attention to the profitability of O2O and can change, provide