在五月份的威尼斯双年展上,主要赞助商斯沃琪集团的首席执行官尼古拉·海耶克讲述了上海斯沃琪和平饭店艺术中心的由来。在与斯沃琪合作之前,这栋有着过百年历史的地标建筑正要被某一“奢侈”品牌所占据。然而在海耶克眼中,因依附浮华的外滩而标榜“高雅品位”将会使得这座历史名店变得毫无特色。无论用何种方式去重新塑造,都应从最大程度上发掘这座建筑在文化与历史中的独有内涵。所幸饭店的所有者也认同这一尝试,于是斯沃琪和平饭店艺术中心由此诞生。 At the Venice Biennale in May, Nikolai Hayek, chief executive of the Swatch Group, the main sponsor, described the origin of the Swatch Art Peace Hotel in Shanghai. Before working with Swatch, this landmark building with a history of more than a century was about to be occupied by a “luxury” brand. However, in the eyes of Hayek, due to the annexation of the glitzy Bund and advertised “elegant taste ” will make this historic shop has become distinctive. No matter what way to re-shape, should maximize the excavation of this building in culture and history of the unique connotation. Fortunately, the owner of the hotel also agreed with this attempt, so Swatch Peace Hotel Arts Center was born.