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近年来,大量政府机构、政府官员入驻微博,同群众直接对话,积极树立政府友好形象。本文阐述了政府微博的概念、特点及2015年以来的发展状况。分析政务微博与政府形象之间的建构关系,提出当前政务微博所面临的困境及挑战,阐述对政务微博未来发展的建议。
In recent years, a large number of government agencies and government officials settled in Weibo to hold direct dialogues with the masses and actively establish a friendly government image. This article describes the concept, characteristics and development of government microblogging since 2015. Analyzes the constructive relationship between the government micro-blog and the government image, puts forward the difficulties and challenges that the current government micro-blog faces, and expounds the suggestions on the future development of the government microblog.