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广告语是为了加强诉求对象对企业、产品或服务的印象而在广告中长期、反复使用的简短口号性语句,它要基于长远的销售利益,向消费者传达一种长期不变的观念。每个企业品牌都有自己的广告语,让人记在心理的又有几个呢。企业经常变换广告语,是市场的迷失还是品牌在创新,许许多多的广告语都不能让一下子听(看)明白,这个产品终究是在诉求什话。广告语的生动形象可以让大众群体看到或者听到广告,在脑海中浮现出企业形象,直接的说是产品的评价度。不容忽视的是广告的效益,无论什么样的广告都有目的和意义,它是营销的工具和手段,这是广告与生俱来的本质功能,公益广告亦是如此。广告通过信息的传播起到促进、劝服、增强、提示的作用。
Advertising slogan is a short slogan that is used for a long time and repeatedly in advertisements in order to enhance the impression of the requesting party to the company, the product or the service. It should convey to consumers, based on the long-term sales interest, a long-lasting concept. Each business brand has its own advertising language, people remember there are several psychological yet. Businesses often change the slogan, the market is lost or brand innovation, many of the advertising language can not let all of a sudden listen (see) understand that this product is after all what the appeal. The vivid image of the slogan allows the public to see or hear advertisements, emerge in the mind of the corporate image, directly to the product evaluation. Can not be ignored is the effectiveness of advertising, no matter what kind of advertising has a purpose and meaning, it is marketing tools and tools, this is the essential inherent function of advertising, public service ads as well. Advertising through the dissemination of information to promote, persuade, enhance, prompt the role.