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(1)不宜只介绍不推销。这种广告往往只是平铺直叙地介绍商品性能、优点,没有鼓足干劲读者购买的词语,所以留给读者的印象很淡,达不到推销商品的目的。(2)不宜以商品素描取代商品照片。广告中应该采用真实感很强的彩色照片。(3)不宜版面套色太花哨。鲜艳夺目的颜色应用在广告最重要的内容上(如标题、保证或电话号
(1) It is not appropriate to introduce only non-marketing. This kind of advertisement is often just a flat, straightforward introduction to the performance and merits of the product. There are no words and phrases that the readers are motivated to buy. Therefore, the impression given to the reader is very light and it is not enough to promote the goods. (2) It is not appropriate to replace product photographs with product sketches. Advertising should use realistic color photos. (3) The layout should not be too flamboyant. Vibrant colors are applied to the most important content of an ad (e.g., title, warranty or phone number)