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在市场化不断推进的今天,消费趋势已发生了明显的改变,人们将注意力更多的转向产品功能之外的精神文化追求,日益倾向感性、品味、心理体验等抽象标准。显而易见,具有高附加价值的产品设计已成为占领市场的有力保证。作为一名设计师,要清醒地意识到,只有高附加价值的设计才能够在激烈的竞争中脱颖而出、异军突起。所以,在产品设计过程中,设计师应该有意识、有效的运用设计手段来提高产品的附加值,从而成功地巩固和占领市场,获得成功的设计。
With the marketization progressing constantly, the consumption trend has undergone obvious changes. People will pay more attention to the spiritual and cultural pursuits beyond the product functions, and increasingly tend to abstract standards such as sentiment, taste and psychological experience. Obviously, with high value-added product design has become a powerful guarantee to occupy the market. As a designer, be soberly aware that only high value-added designs can stand out in the fierce competition. Therefore, in the product design process, designers should consciously and effectively use design tools to improve the added value of products, so as to successfully consolidate and occupy the market for successful design.