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当今社会发展中城市形象传播的重要性日益凸显。立足媒介,聚焦城市形象,也成为当前城市发展研究中非常重要的课题。本研究以2015年《湖北日报》上16个地级市、州的新闻报道为分析样本,运用量化和质化相结合的方法,对湖北省内各市、州的城市形象做出了一个准确勾勒。结果显示,湖北省内16个地级市、州的城市形象基本可以分为六大类型,依托这六大类型,本文对湖北省内城市今后的定位及规划提出了可行性发展建议。
The importance of city image communication in the current social development has become increasingly prominent. Based on the media, focusing on the image of the city has also become a very important issue in the current study of urban development. Based on the news reports of 16 prefecture-level cities and prefectures in the “Hubei Daily” in 2015, this study uses a combination of quantitative and qualitative methods to make an accurate outline of the urban image of cities and states in Hubei Province . The results show that the city image of 16 prefecture-level cities and prefectures in Hubei Province can be basically divided into six types. Based on these six types of cities, this paper puts forward feasible suggestions on the future orientation and planning of cities in Hubei Province.