最近,陆续收到部分高等院校从事写作课教学的教师和部分从事广告业务工作者问“写广告文稿的思路是什么”的来信。我们认为这个问题提得好,有认真探讨的必要,因而特地试谈之。一般来说,写广告文稿应注意把握以下四个方面。一、要把握广告文稿的一般结构和一般写作要求广告文稿的种类繁多。这是因为人 Recently, one after another, I received letters from some teachers and colleges engaged in teaching writing courses and some engaged in advertising business. We think that this issue should be well-mentioned and necessary for serious discussion, so we should specifically discuss it. In general, write ads should pay attention to grasp the following four aspects. First, we must grasp the general structure of advertising documents and general writing requires a wide range of advertising documents. This is because of people