我国广告教育已经从办学数量大幅增长的发展阶段转向办学质量提升的阶段,在办学质量提升过程中各高校普遍采取实训教学的办法。实训教学的理念要贯彻在教学过程中,需建立围绕着课程体系建设而进行广告实训教学体系的建设,而这一体系不仅影响教学内容,也影响着考核方式和考核内容。同样广告实训教学体系会影响着教学目标的达成。 China’s advertising education has shifted from the stage of substantial growth in the number of running schools to the stage of improving the quality of running schools. All colleges and universities generally adopt practical training methods in improving the quality of running schools. The concept of practical teaching should be carried out in the process of teaching. The construction of practical teaching system should be established around the construction of the curriculum system. This system not only affects the teaching content but also affects the examination methods and contents. The same advertising training teaching system will affect the teaching objectives reached.