从改革开放至今,我国企业名牌培育的实践历程大致经历了四个发展阶段:名牌启蒙阶段、名牌创建阶段、名牌竞争阶段及名牌国际化阶段。迄今为止,我国已形成一批如海尔、长虹、蒙牛等企业名牌。但从总体上看,与国外企业名牌相比还存在较大差距,我国企业在名牌建设上尚须努力。 From the reform and opening up to the present, China’s practice of cultivating famous brand has gone through four stages of development: brand name enlightenment stage, brand name creation stage, famous brand competition stage and famous brand internationalization stage. So far, China has formed a number of enterprises such as Haier, Changhong, Mengniu and other brand names. However, on the whole, there is still a long way to go when compared with the famous brands of foreign enterprises. Our enterprises still have to work hard on brand building.