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随着网络技术的发展和普及,各种形式的网络媒介已经深入高校并对大学生的思想观念和日常行为产生深刻影响。其中,自媒体以其交互性强、传播迅速及时快捷等特征迅速占领了高校思想文化宣传的主阵地,成为校园文化的有机载体,也为高校大学生思想政治教育工作开辟了新的领域。基于白媒体对当前高职院校大学生思想政治教育工作的“双刃剑”效应,本文以广东食品药品职业学院为例,结合调查问卷的统计数据,深入分析提出了自媒体环境下高职院校思想政治教育工作在技术、管理、队伍、理念等方面的优化设计。
With the development and popularization of network technology, various forms of network media have gone deep into universities and have a profound impact on college students’ ideological concepts and daily behaviors. Among them, the media has rapidly occupied the main position of ideological and cultural propaganda in colleges and universities as an organic carrier of campus culture because of its strong interaction, rapid and timely dissemination of media, etc. It also opens up new fields for the ideological and political education of college students. Based on the “double-edged sword” effect of white media on the current ideological and political education for college students in higher vocational colleges, taking Guangdong Institute of Food and Drug Vocational and Technical College as an example, this paper analyzes the statistical data of the questionnaire, The ideological and political education in vocational colleges is optimized in terms of technology, management, team and ideology.