市场经济条件下,中国的传媒业发展迅速,但相较于西方发达国家而言,还有很大差距。本论文主要以重庆日报报业集团的发展经验为依据,指出当下报业经济发展的现状和存在的问题,并从市场需求出发,提出建设性建议,为报业经济管理改革提供思路。 Under the condition of market economy, the media industry in China is developing rapidly, but there is still a long way to go compared to the developed western countries. Based on the development experience of Chongqing Daily Newspaper Group, this paper points out the present situation and existing problems of current economic development of newspaper industry. Based on the market demand, this paper puts forward constructive suggestions to provide ideas for newspaper economic management reform.