“美菱·斯顿”——这名声响亮悦耳,人人皆知。但你可知,制造“美菱”电冰箱的合肥冰箱总厂5年前还是一个濒临倒闭的机械小厂呢。 1983年,由于机械行业调整,这个厂生产的产品大量积压,生产处于半停顿状态,“向何处去?”的问题已经刻不容缓地摆在面前。转产是肯定的了,但转向哪方面则颇难决策,彩电?电扇?摩托车?……,工厂开始了广泛的市场调查和分析。四面八方汇拢来的资料和数据摆在厂长办公室,从众多的信息里,一条思路渐渐理清:冰箱。预测电冰箱的购买势头将直线上升并在10年内保持盛销不衰的局面。于是厂长果 “Meiling-Ston” - this name is loud and sweet, everyone knows. But as you can see, the Hefei Refrigerator Plant, which manufactures the “Meiling” refrigerator, was still a mechanical factory that was on the brink of collapse five years ago. In 1983, due to the adjustment of the machinery industry, there was a large backlog of products produced by this factory, and production was in a state of semi-pause. The question of “Where do you go?” has been placed in front of you without delay. The conversion is certain, but it is difficult to make decisions in terms of which direction: TV sets, fans, motorcycles, etc. The factory has started extensive market research and analysis. The information and data gathered in all directions are placed in the director’s office. From a large amount of information, one line of thought is gradually cleared: the refrigerator. It is predicted that the buying momentum of refrigerators will rise in a straight line and will remain unrelenting for 10 years. So the factory manager