比尔·盖茨、杰克·韦尔奇等企业领导人也是经过精心策划和设计,运用多种渠道和手段推出后才成为今天人们心目中的传奇人物和偶像的。在国外,20世纪初就有了专门为国家领导人设计形象的专业机构,他们很早就意识到了公众人物的传播价值。公众人物如同影星,其一言一行、一举一动都是经过专业设计的。而比尔·盖茨、杰克·韦尔奇等企业领导人也是经过品牌传播设计者的精心策划和设计, Companies such as Bill Gates and Jack Welch have also been carefully planned and designed. They have been launched using various channels and means before they become the legends and idols in people’s minds today. In foreign countries, at the beginning of the 20th century, there were specialized institutions that designed the image of national leaders. They recognized the value of public figures for a long time. Public figures are like movie stars. Their words and deeds and their actions are professionally designed. And corporate leaders such as Bill Gates and Jack Welch are also well-planned and designed by brand communication designers.