设计作为商品,必然为市场服务,必然是脑力劳动与市场规则相结合的产物。在为市场服务时,其包装性与实用性不言而喻。作为一种视觉媒介,海报设计的成功与否,在于它能否通过有限的平面空间充分展示产品或事件,被最大限度地关注。在设计过程中,设计师绞尽脑汁去思考的结果,还必须通过客户最终的评判。在如今这个资源共享、信息泛滥的时代,要想赢得客户的信任与满意,最终实现设计的价值,就必须面对市场竞争的严峻考验。 Design as a commodity, inevitably serve the market, is bound to be a combination of mental work and market rules. When serving the market, its packaging and practicality is self-evident. As a visual medium, the success of a poster design is that it is given the maximum attention if it is able to fully display its products or events through a limited amount of plane space. In the design process, the designer racked his brains to think of the results, but also must pass the final assessment of the customer. In this era of resource sharing and information flooding, in order to win the trust and satisfaction of customers and finally realize the value of design, we must face the severe test of market competition.