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现阶段,企业之间的竞争非常激烈,对产品创新度的把握程度决定了企业的生死存亡。中国传统文化源远流长、博大精深,千百年来一直滋养着中华儿女,让中华民族焕发着勃勃生机。近年来,大量企业开始在产品设计工作中运用中国传统文化并收到了良好的效果。文章结合笔者工作经验与相关理论知识,研究了中国传统文化在产品设计中的运用,供有关人员参考借鉴。
At this stage, the competition between enterprises is very fierce, and the degree of product innovation degree determines the survival of the enterprise. Traditional Chinese culture has a long history and profound significance. It has nourished the sons and daughters of China for thousands of years and has given the Chinese nation full of vigor and vitality. In recent years, a large number of enterprises began to use Chinese traditional culture in product design work and received good results. The article combines the author’s work experience and relevant theoretical knowledge to study the use of Chinese traditional culture in product design for reference by relevant personnel.