着眼于农业科普期刊扭转困境和稳步发展,对此类期刊运作中应正确处理的几个关系作了阐述和分析。这些关系主要是:读者需求与办刊宗旨,读者面与办刊特色,高新技术与农业生产实际,适用性与发行面,期刊质量与发行量,广告经营与读者利益等。 Focusing on the reversal of difficulties and steady development of agricultural popular science journals, several relations that should be properly handled in the operation of such journals are elaborated and analyzed. These relations are mainly: reader’s needs and purposes of running a journal, readers’ face and characteristics of running a journal, the actuality of high-tech and agricultural production, the applicability and issuance of journal, the quality and circulation of journal, the operation of advertising and readership.