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随着内蒙古旅游业的蓬勃发展,旅游商品开发与旅游商品市场建设也取得了较为长足的发展。但同时也存在如旅游商品收入占旅游业总收入比重不高、旅游商品精品少、旅游商品生产销售企业规模小、旅游商品市场体系不完善等诸多问题有待改进。本文试图构建合理的旅游商品开发模式,推动内蒙古旅游商品市场的进一步发展。
With the vigorous development of tourism in Inner Mongolia, tourism product development and the construction of tourism commodity markets have also made considerable progress. However, there are still many problems to be solved such as the low income share of tourism products in total tourism revenue, the small number of tourism products, the small scale of tourism products manufacturing and marketing enterprises and the imperfect tourism market system. This article attempts to build a reasonable tourism product development model to promote the further development of tourism products market in Inner Mongolia.