近日报载,曾在中央台广告中风风火火的“上榜品牌”突然被实施“休克疗法”――停播。引起有关各方不小的反应,同时也宣告了这一“流行”的广告形式走向衰落。国内广告发展不到二十年,却有不少流行,可谓广告一景: Recently, the newspaper reported that the “brand on the list” of the CCTV ad was suddenly executed and “shock therapy” was suspended. It caused a lot of reactions from all parties concerned, and it also announced that this “popular” advertising form was declining. Less than two decades have passed since the development of domestic advertising, there have been many popular ones.