从策略角度考虑,怎样认识常规广告和大的事件/活动营销的关系?寻找什么样的平台进行事件/活动营销?在策划活动/事件营销的时候应该注意些什么问题?本文试图对这些问题进行探讨。一、事件与活动营销:快速拉升品牌相对于传统广告,事件和活动营销具有较高的社会关注度和影响力;彰 From a strategic point of view, how do you know the relationship between regular advertising and large event / event marketing? What kind of platform are you looking for for event / event marketing? What should you be aware of when planning event / event marketing? This article attempts to address these issues Discussion. First, the event and event marketing: Rapid pull up the brand relative to the traditional advertising, events and event marketing has a high social attention and influence; Akira