论文部分内容阅读
伴随微信在社交应用的市场份额占比飞升,微信营销作为网络经济时代企业和个人的一种新型营销模式,可以满足卖方市场对精确营销与资源优化整合的需求体形态。新媒体时代是作为一个不断变化的概念,相对于传统媒体在利用技术、渠道和终端向用户提供信息和娱乐服务的传播形态和媒体形态。移动互联与新媒体环境下,由微信的普及带动微信营销的发展,产生微信营销新模式。旨在探索并解决这一新的营销模式存在各种问题,通过对微信发展背景的研究来了解其发展现状,主要以SWOT分析工具分析微信营销目前的优势和劣势、机遇与挑战,从而为个人及企业提出科学合理的建议。
As the market share of WeChat in social applications soars, WeChat Marketing, as a new marketing model of enterprises and individuals in cyber economy era, can meet the needs of seller market for accurate marketing and resource optimization. The New Media Age is an ever-changing concept, as opposed to traditional media in the use of technology, channels and terminals to provide users with information and entertainment services, communication patterns and media forms. Under the circumstances of mobile internet and new media, the development of WeChat marketing is driven by the popularity of WeChat, resulting in a new model of WeChat marketing. To explore and solve this new marketing model there are various problems, through the development of WeChat background to understand the development of the status quo, mainly SWOT analysis tools to analyze the current strengths and weaknesses of WeChat marketing, opportunities and challenges, and thus individuals And enterprises put forward scientific and reasonable suggestions.