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The sense of existence of beauty products in theDouble 11th Shopping Festival has become stronger and stronger. One hour and 24 minutes after 00:00 on November 11th, the sales volume of Tmall beauty products broke the record of the same whole day during Double 11th in 2018. According to Tmall data, the sales value of Pechoin reached over RMB 100 million in 10 minutes, then the sales value of L’’Oreal reached over RMB 100 million in 11 minutes, and that of Perfect Diary reached over RMB 100 million in 13 minutes after the opening of the Double 11thShopping Festival. In addition, Olay, CHANDO, Lancome, Estee Lauder also entered the RMB 100 Million Sales Value Clublist within one hour.