本文从常见广告摄影题材各自的类型特点与表现特征入手,通过对相关题材质感特点进行分析,有针对性地将拍摄中需熟练掌握的关键点,如基本表现手法、器材的选用、用光要点、技术技巧、注意事项等方面一一梳理。并兼顾到相互之间的不同与联系。以使其具有相应实践中的指导意义。 This article starts from the common types and characteristics of advertising photography subjects. By analyzing the texture characteristics of relevant subjects, the key points that need to be mastered in the shooting are pointed out, such as the basic performance techniques, the selection of equipment, , Technical skills, precautions and other aspects of combing. And take into account the different and contact with each other. So that it has the corresponding practical significance.