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创业体育企业环境及发展战略结构研究是提高体育产业经济发展研究的关键问题之一。用文献资料、专家访谈、实地考察和环境理论分析等方法,对我国创业体育企业环境及发展战略结构进行了理论研究。研究表明,我国创业体育企业的发展与环境有着密切的关系,而这种关系的核心是创业体育企业环境资源的需求和资源的供给所具有的有机联系。创业体育企业作为一种创新性的金融活动,离不开其赖以生存和发展的资源环境。创业体育企业环境在一定程度上决定着创业体育企业发展战略结构的实施。
The research on the environment of entrepreneurial sports enterprises and the strategic structure of development is one of the key issues to improve the research on the economic development of sports industry. With the literature, expert interviews, field trips and environmental theory analysis and other methods, the entrepreneurial sports enterprises in China’s environment and development strategy for a theoretical study. The research shows that the development of China’s start-up sports enterprises is closely related to the environment, and the core of this relationship is the organic relationship between the demand of environmental resources and the supply of resources in the start-up sports enterprises. Entrepreneurial sports enterprises as an innovative financial activities, inseparable from its survival and development of resources and environment. Entrepreneurial sports enterprise environment to a certain extent determines the implementation of the strategic structure of the development of venture sports enterprises.