虽然2007年的中国经济热得发烫,中国广告业并没有出现奥运年期待的突飞猛进。甚至没有出现大片的热区。只有几个热点与应热未热的点,值得关注。这一年监管很热。先是上海等地开始把长期以来化妆品广告的“夸大”言词认定为虚假,使化装品的几个全球品牌略显尴尬。后来北京又从道德的角度讨伐了房地产广告的“炫富”诉求。全国性的监管风暴越刮越猛,但是似乎显得“一头热”。因为监管中的重要一方——被监管的广告公司与品牌乃至其背后的广告界始 Although China’s economy was hot in 2007, China’s advertising industry did not see the rapid development of the Olympic year. Not even a large area of ​​hot spots. Only a few hot spots and should not hot spots, it is worth attention. Supervision is very hot this year. First, Shanghai and other places began to cosmetics advertising for a long time “exaggerated ” words as false, so that several global cosmetics brand a little embarrassed. Beijing later cried out the “dazzle-rich” appeal of real estate ads from a moral point of view. The nationwide regulatory storm is sharpening, but it seems “hot”. Because the important party in regulation - the regulated advertising agency and brand and the advertising industry behind it